EPC Technologies Online Marketing Blog

PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

? Straight texts
? Photographs or images (photoblog)
? Video (videoblog)
? Audio files (audioblog)
? Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

? Online journal or a web diary
? Content managament system
? Online publishing platform

A typical blog has the following components:

? Post date -the date and time of the blog entry

? Category - the category that the blog belongs to

? Title - the title of the blog

? Main body - the main content of the blog

? RSS and trackback - links the blog back from other sites

? Comments - commentaries that are added by readers

? Permalinks - the URL of the full article

? Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog - also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog - also known as litblog.

6. Travel blog - with focus on a traveler’s stories on a particular journey.

7. Research blog - on academic issues such as research notes.

8. Legal blog - on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog - on religious topics

11. Educational blog - on educational applications, usually written by students and teachers.

12. Collaborative or collective blog - a specific topic written by a group of people.

13. Directory blog - contains a collection of numerous web sites.

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog - focus on non-human being or objects (such as dogs).

16. Spam blogs - used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

? Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

? Business bloggers - people who focus on promoting products and services.

? Organizational bloggers - people who focus on internal or external communication in an organization or a community.

? Professional bloggers - people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

? Advertising programs
? RSS advertising
? Sponsorship
? Affiliate Programs
? Digital assets
? Blog network writing gigs
? Business blog writing gigs
? Non blogging writing gigs
? Donations
? Flipping blogs
? Merchandising
? Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Boost Your Business With Blogging!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:
? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
? Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers? thinking and behavioral patterns. You can also take immediate action to your customers? concerns.
? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company?s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do?s and don?ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company?s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
? avoid outright marketing blog or you will shy away your readers;
? make content updated, relevant and fresh;
? reinforce the company?s core values; and,
? encourage employees to use it.
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company?s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

(837 words)

PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

? Straight texts
? Photographs or images (photoblog)
? Video (videoblog)
? Audio files (audioblog)
? Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

? Online journal or a web diary
? Content managament system
? Online publishing platform

A typical blog has the following components:

? Post date -the date and time of the blog entry

? Category - the category that the blog belongs to

? Title - the title of the blog

? Main body - the main content of the blog

? RSS and trackback - links the blog back from other sites

? Comments - commentaries that are added by readers

? Permalinks - the URL of the full article

? Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog - also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog - also known as litblog.

6. Travel blog - with focus on a traveler’s stories on a particular journey.

7. Research blog - on academic issues such as research notes.

8. Legal blog - on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog - on religious topics

11. Educational blog - on educational applications, usually written by students and teachers.

12. Collaborative or collective blog - a specific topic written by a group of people.

13. Directory blog - contains a collection of numerous web sites.

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog - focus on non-human being or objects (such as dogs).

16. Spam blogs - used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

? Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

? Business bloggers - people who focus on promoting products and services.

? Organizational bloggers - people who focus on internal or external communication in an organization or a community.

? Professional bloggers - people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

? Advertising programs
? RSS advertising
? Sponsorship
? Affiliate Programs
? Digital assets
? Blog network writing gigs
? Business blog writing gigs
? Non blogging writing gigs
? Donations
? Flipping blogs
? Merchandising
? Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

I recently hit, by mistake, what I thought was an Explorer upgrade option. It turned out to be a pop-up appearing legitimate but really was not. It uploaded a product called Intelligent Explorer on my machine. What a nightmare!

I did some research on the web and found messages like this one from a BullGuard Antivirus Forum,

“PLEASE HELP!!! I HAVE A SPYWARE, TROJAN AND HIJACKER ON MY COMPUTER. I HAVE RUN BULLGUARD, CWSHREDDER AND AD-AWARE. ALL HAVE PICKED UP THE VIRUSES AND SAID THAT THEY HAVE BEEN MOVED/REMOVED BUT WHEN I LOG ONTO THE INTERNET THAT DAMN INTELLIGENT EXPLORER TOOLBAR IS SHOWING”

Another message from spywareinfo Forum goes something like this:

“Hey I’m having issues with something called Internet explorer toolbar - Intelligent explorer. I can’t find a way to remove it from my comp and I really don’t want to reinstall windows. I’ve used spybot, ad-ware, and cw shredder but nothing seems to work.”

It appears that Intelligent Explorer allows other software to be downloaded to your machine and this is where the problem occurs. What is even more remarkable is that by downloading Intelligent Explorer, their license grants them the right to install software add-ins on your computer at their will. Take a look at what the software license for Intelligent Explore says (go to http://www.ieplugin.com/terms.html to read it all):

“You grant to us the right, exercisable by us until you uninstall the Software or this agreement is otherwise terminated, to provide to you the Service of downloading and causing to be displayed advertising material on your computer, through ‘pop-up’ or other display while you use your browser. You acknowledge and agree that installation of the Software may automatically modify toolbars and other settings of your browser. By installing the Software you agree to such modifications.”

The company, IBC incorporated, is incorporated in Belize. I really can’t believe this license!

One end user found highly objectionable pop-up advertisements generated by this software bundled with Intelligent Explorer in the form of extreme pornography.

I have yet to break this.

Intelligent Explorer is a plug-in, which can create a new home page, as well as start up and endless loop of pop-ups. You can remove the view bar, but then starting up Internet Explorer will cause it to reappear. I asked some friends to help, and no one could tell me what to do.

This is what I did:

I bought a copy of a program called XoftSpy and it removed the software. It took two scans and a reboot to do it. This is not an advertisement for this product. They advertised it was free, which it was to run, but then I had to buy it to actually fix anything. It cost me $40 and I am sure that there are freeware products out there as well, but that is what ended the nightmare for me. Other spyware products I have seen out there include spybot, NoAdware, Spyware Eliminator, Pal Spyware Remover, and Spyware C.O.P.

Let the buyer beware!

The concept behind the technology of spyware is that, a number of advertising companies take interest to install tracking software into the computer system, that illusions to call it host with aims to use all internet connections, get statistical or other information data to what they will claim “home” attesting assurance of company’s security policies not to collect sensitive data for confidentiality, and with full promise to establish continuity of anonymity.

However, it is an establish fact that the PC functions as a “live” server that is open for any kind of information disseminations with or without the consent of the server; bottom lining the fact, there is always a risk for any transfer of any information even those covered by protection policies between the advertiser and the so called “mothership.” In the end just as nobody would wish, it will be sending assimilated data that might escape the benefit of payment from the PC database.

Although spyware and adware could be two in one to front probable interference to the server’s privacy, spyware could stage sole manipulation to indulge deeper in affecting the users privacy, prompting slow-down computer’s effectiveness, windows’ pop-ups of undesirable ads, and spam e-mails.

Several media companies are perennially seeking ways to eliminate large expense for web development and internet costs; but instead, tend to pay part of their revenue solicitations from reputable brands’ banner sales to host servers by installing reputable piece software by way of so called “piggybacking,” or tricking methods as the Trojan horse technique, installing some “rogue” anti-spyware program, eluding detection of its being a disguised security software.

A spyware no adware technology is an advertising copyright itself, can stand without having to do with any adware’s vulnerability threats. The so-called “Web accelerator” or helpful software agents: Example, the Bonzi Buddy (quoted from: Wikipidea), targeted to children: “He will explore the internet with you as your own friend and sidekick. He can talk, walk, joke, browse, search, e-mail and download like no other friend you’ve ever had! . . Best of all, it is FREE.”

This piece of copyright text is so deceptive for unknowingly, motives behind depict to pursue some ends in order to evade something that will disrupt the mobility of cash flow of the mother host.

Why is Spy ware Deceptive?

1. It does not self-replicate; instead, it invades infected computers for commercial gains purposes.
2. It monitors Web browsing activity (sales strategy) and routes of all HTTP to advertising agencies.
3. Delivery of pop-up advertisements
4. Theft of Credit and Identification card numbers in relation to the notorious identity theft around.
5. Spyware gets into the system by exploitations of other software vulnerability.

The Effects of the Spyware upon the Use of the Computer

There are so many complicated effects that are induced by spyware. It may not even be detected as an obvious virus infection, but comes in, a core factor of ineffective results of computers’ performance; like network traffic, disk usage, CPU malfunction which may be mislead to be a PC crash, and finally resolving to replace the whole system with a new one.

The demand for technical support and assistance is another recourse for badly spyware-infected computers. Another option is to have a thorough “cleanup” of the whole system. It needs massive reinstalling on software in order to revitalize as new.