EPC Technologies Online Marketing Blog

PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

? Straight texts
? Photographs or images (photoblog)
? Video (videoblog)
? Audio files (audioblog)
? Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

? Online journal or a web diary
? Content managament system
? Online publishing platform

A typical blog has the following components:

? Post date -the date and time of the blog entry

? Category - the category that the blog belongs to

? Title - the title of the blog

? Main body - the main content of the blog

? RSS and trackback - links the blog back from other sites

? Comments - commentaries that are added by readers

? Permalinks - the URL of the full article

? Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog - also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog - also known as litblog.

6. Travel blog - with focus on a traveler’s stories on a particular journey.

7. Research blog - on academic issues such as research notes.

8. Legal blog - on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog - on religious topics

11. Educational blog - on educational applications, usually written by students and teachers.

12. Collaborative or collective blog - a specific topic written by a group of people.

13. Directory blog - contains a collection of numerous web sites.

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog - focus on non-human being or objects (such as dogs).

16. Spam blogs - used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

? Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

? Business bloggers - people who focus on promoting products and services.

? Organizational bloggers - people who focus on internal or external communication in an organization or a community.

? Professional bloggers - people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

? Advertising programs
? RSS advertising
? Sponsorship
? Affiliate Programs
? Digital assets
? Blog network writing gigs
? Business blog writing gigs
? Non blogging writing gigs
? Donations
? Flipping blogs
? Merchandising
? Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Boost Your Business With Blogging!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:
? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
? Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers? thinking and behavioral patterns. You can also take immediate action to your customers? concerns.
? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company?s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do?s and don?ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company?s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
? avoid outright marketing blog or you will shy away your readers;
? make content updated, relevant and fresh;
? reinforce the company?s core values; and,
? encourage employees to use it.
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company?s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

(837 words)

PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

? Straight texts
? Photographs or images (photoblog)
? Video (videoblog)
? Audio files (audioblog)
? Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

? Online journal or a web diary
? Content managament system
? Online publishing platform

A typical blog has the following components:

? Post date -the date and time of the blog entry

? Category - the category that the blog belongs to

? Title - the title of the blog

? Main body - the main content of the blog

? RSS and trackback - links the blog back from other sites

? Comments - commentaries that are added by readers

? Permalinks - the URL of the full article

? Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog - also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog - also known as litblog.

6. Travel blog - with focus on a traveler’s stories on a particular journey.

7. Research blog - on academic issues such as research notes.

8. Legal blog - on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog - on religious topics

11. Educational blog - on educational applications, usually written by students and teachers.

12. Collaborative or collective blog - a specific topic written by a group of people.

13. Directory blog - contains a collection of numerous web sites.

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog - focus on non-human being or objects (such as dogs).

16. Spam blogs - used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

? Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

? Business bloggers - people who focus on promoting products and services.

? Organizational bloggers - people who focus on internal or external communication in an organization or a community.

? Professional bloggers - people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

? Advertising programs
? RSS advertising
? Sponsorship
? Affiliate Programs
? Digital assets
? Blog network writing gigs
? Business blog writing gigs
? Non blogging writing gigs
? Donations
? Flipping blogs
? Merchandising
? Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Advantages And Disadvantages of Bluetooth

Bluetooth has a lot to offer with an increasingly
difficult market place. Bluetooth helps to bring
with it the promise of freedom from the cables and
simplicity in networking that has yet to be matched
by LAN (Local Area Network).

In the key marketplace, of wireless and handheld
devices, the closest competitor to Bluetooth is
infrared. Infrared holds many key features,
although the line of sight it provides doesn’t go
through walls or through obstacles like that of the
Bluetooth technology.

Unlike infrared, Bluetooth isn’t a line of sight and
it provides ranges of up to 100 meters. Bluetooth
is also low power and low processing with an
overhead protocol. What this means, is that it’s
ideal for integration into small battery powered
devices. To put it short, the applications with
Bluetooth are virtually endless.

Disadvantages
Bluetooth has several positive features and one
would be extremely hard pressed to find downsides
when given the current competition. The only real
downsides are the data rate and security. Infrared
can have data rates of up to 4 MBps, which provides
very fast rates for data transfer, while Bluetooth
only offers 1 MBps.

For this very reason, infrared has yet to be
dispensed with completely and is considered by
many to be the complimentary technology to that
of Bluetooth. Infrared has inherent security due
to its line of sight.

The greater range and radio frequency (RF) of
Bluetooth make it much more open to interception and
attack. For this reason, security is a very key
aspect to the Bluetooth specification.

Although there are very few disadvantages, Bluetooth
still remains the best for short range wireless
technology. Those who have tried it love it, and
they know for a fact that Bluetooth will be
around for years to come.

Bluetooth Applications

With Bluetooth being very popular with wireless, it’s
no wonder there are many applications available for
the technology. Below, you’ll find the applications
for Bluetooth.

1. Wireless networking between laptops and desktop
computers, or desktops that are in a confined space
and little bandwidth is needed.

2. Peripherals such as mice, keyboards, and printers.

3. Cell phones with Bluetooth technology have been
sold in large numbers, as they are able to connect to
computers, PDAs (Personal Data Assistant), and various
other devices. The standard also includes the
support for more powerful and longer range devices.

4. The transfer of files, images and MP3, between
mobile phones.

5. Certain MP3 players and digital cameras to
transfer files to and from computers.

6. Bluetooth technology headsets for smart phones
and cell phones.

7. Data logging equipment that transmits data to
a computer via Bluetooth technology.

8. Sony Playstation 3 and Nintendo Revolution will
both use Bluetooth technology for their wireless
controllers.

For Bluetooth, there are literally hundreds of
different applications and devices available for you
to use or purchase. As you may already know,
Bluetooth is the most popular wireless technology
in the world. It’s very reliable, very dependable,
and very hard to crack into.

There are many other applications for Bluetooth in
development now, many of which plan to take the
wireless age to the next level. Video game systems
are using Bluetooth technology as well, for their
wireless controllers. This is great news for gaming
fans, as Bluetooth offers the best in wireless
data transmission.

If your curious about applications for Bluetooth
that are still in development, you can search on
the internet. You can find all sorts of information,
especially when it comes to Bluetooth. As the
future arrives, you can expect Bluetooth to bring
bigger and better things.