EPC Technologies Online Marketing Blog

PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

? Straight texts
? Photographs or images (photoblog)
? Video (videoblog)
? Audio files (audioblog)
? Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

? Online journal or a web diary
? Content managament system
? Online publishing platform

A typical blog has the following components:

? Post date -the date and time of the blog entry

? Category - the category that the blog belongs to

? Title - the title of the blog

? Main body - the main content of the blog

? RSS and trackback - links the blog back from other sites

? Comments - commentaries that are added by readers

? Permalinks - the URL of the full article

? Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog - also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog - also known as litblog.

6. Travel blog - with focus on a traveler’s stories on a particular journey.

7. Research blog - on academic issues such as research notes.

8. Legal blog - on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog - on religious topics

11. Educational blog - on educational applications, usually written by students and teachers.

12. Collaborative or collective blog - a specific topic written by a group of people.

13. Directory blog - contains a collection of numerous web sites.

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog - focus on non-human being or objects (such as dogs).

16. Spam blogs - used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

? Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

? Business bloggers - people who focus on promoting products and services.

? Organizational bloggers - people who focus on internal or external communication in an organization or a community.

? Professional bloggers - people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

? Advertising programs
? RSS advertising
? Sponsorship
? Affiliate Programs
? Digital assets
? Blog network writing gigs
? Business blog writing gigs
? Non blogging writing gigs
? Donations
? Flipping blogs
? Merchandising
? Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Boost Your Business With Blogging!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:
? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
? Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers? thinking and behavioral patterns. You can also take immediate action to your customers? concerns.
? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company?s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do?s and don?ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company?s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
? avoid outright marketing blog or you will shy away your readers;
? make content updated, relevant and fresh;
? reinforce the company?s core values; and,
? encourage employees to use it.
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company?s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

(837 words)

PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

? Straight texts
? Photographs or images (photoblog)
? Video (videoblog)
? Audio files (audioblog)
? Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

? Online journal or a web diary
? Content managament system
? Online publishing platform

A typical blog has the following components:

? Post date -the date and time of the blog entry

? Category - the category that the blog belongs to

? Title - the title of the blog

? Main body - the main content of the blog

? RSS and trackback - links the blog back from other sites

? Comments - commentaries that are added by readers

? Permalinks - the URL of the full article

? Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog - also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog - also known as litblog.

6. Travel blog - with focus on a traveler’s stories on a particular journey.

7. Research blog - on academic issues such as research notes.

8. Legal blog - on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog - on religious topics

11. Educational blog - on educational applications, usually written by students and teachers.

12. Collaborative or collective blog - a specific topic written by a group of people.

13. Directory blog - contains a collection of numerous web sites.

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog - focus on non-human being or objects (such as dogs).

16. Spam blogs - used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

? Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

? Business bloggers - people who focus on promoting products and services.

? Organizational bloggers - people who focus on internal or external communication in an organization or a community.

? Professional bloggers - people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

? Advertising programs
? RSS advertising
? Sponsorship
? Affiliate Programs
? Digital assets
? Blog network writing gigs
? Business blog writing gigs
? Non blogging writing gigs
? Donations
? Flipping blogs
? Merchandising
? Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Malware. An odd sounding word created to lump all malicious software programs, including viruses, worms, trojans, spyware, adware, and other malevolent codes into one cause-your-computer-serious-hurt category.

In 2005, Computer Economics released a report on malware. The good news was that for the first time since 2002, the total worldwide financial losses from malware actually declined to a mere $14.2 billion. The bad news was that the nature of malware was changing from overt threats to more focused, covert attacks. This definitely is not great news for the average computer user just trying to keep up with the hundreds of malware programs that bombard us daily.

It’s not an easy task keeping malware out of your computer system. In order to accomplish this, you need a strong antivirus program. One such program that can deliver the goods is ZoneAlarm Internet Security Suite 6 from Zone Labs. Zone Labs is one of the most trusted brands in Internet Security for good reason. Their product, simply put, kicks serious malware gluteus maximus.

ZoneAlarm has received more review recommendations that any other Internet-security software suite because of its superb firewall and antivirus protection. It blocks pop-up ads, protects against identify theft and provides adequate spam filters that are flexible. It even beats the market leader, Norton Internet Security, which is often criticized for excessive system drag.

Its newest version includes these additional features:

• Triple Defense Firewall to prevent spyware from sending your information across the Internet. It also makes your computer invisible to anyone on the Net.
• Smart Defense Advisor which can automatically adjust your security settings for maximum protection against the latest virus and spyware outbreaks.
• Advanced Identify and Privacy Protection to prevent your personal data from leaving your computer without your approval.

The bonus for the average user who cringes at the idea of setting-up one of these systems is that the interface is easier to understand and use in comparison to most if its competitors. If you choose to venture beyond the out-of-the-box default settings, and install a more elaborate filtering, know that this will require some additional time to set up on your part.

Overall, ZoneAlarm Internet Security Suite is a user-friendly, comprehensive security solution that will have your computer safe from Internet hazards and cyber criminals within minutes of installation.

What are Intrusion Detection Systems?

Intrusion Detection System (IDS) are a necessary part of any strategy for enterprise security. What are Intrusion Detection systems? CERIAS, The Center for Education and Research in Information Assurance and Security, defines it this way:

“The purpose of an intrusion detection system (or IDS) is to detect unauthorized access or misuse of a computer system. Intrusion detection systems are kind of like burglar alarms for computers. They sound alarms and sometimes even take corrective action when an intruder or abuser is detected. Many different intrusion detection systems have been developed but the detection schemes generally fall into one of two categories, anomaly detection or misuse detection. Anomaly detectors look for behavior that deviates from normal system use. Misuse detectors look for behavior that matches a known attack scenario. A great deal of time and effort has been invested in intrusion detection, and this list provides links to many sites that discuss some of these efforts”(http://www.cerias.purdue.edu/about/history/coast_resources/intrusion_detection/)

There is a sub-category of intrusion detection systems called network intrusion detection systems (NIDS). These systems monitors packets on the network wire and looks for suspicious activity. Network intrusion detection systems can monitor many computers at a time over a network, while other intrusion detection systems may monitor only one.

Who is breaking into your system?

One common misconception of software hackers is that it is usually people outside your network who break into your systems and cause mayhem. The reality, especially for corporate workers, is that insiders can and usually do cause the majority of security breaches. Insiders often impersonate people with more privileges then themselves to gain access to sensitive information.

How do intruders break into your system?

The simplest and easiest way to break in is to let someone have physical access to a system. Despite the best of efforts, it is often impossible to stop someone once they have physical access to a machine. Also, if someone has an account on a system already, at a low permission level, another way to break in is to use tricks of the trade to be granted higher-level privileges through holes in your system. Finally, there are many ways to gain access to systems even if one is working remotely. Remote intrusion techniques have become harder and more complex to fight.

How does one stop intrusions?

There are several Freeware/shareware Intrusion Detection Systems as well as commercial intrusion detection systems.

Open Source Intrusion Detection Systems

Below are a few of the open source intrusion detection systems:

AIDE (http://sourceforge.net/projects/aide) Self-described as “AIDE (Advanced Intrusion Detection Environment) is a free replacement for Tripwire. It does the same things as the semi-free Tripwire and more. There are other free replacements available so why build a new one? All the other replacements do not achieve the level of Tripwire. And I wanted a program that would exceed the limitations of Tripwire.”

File System Saint (http://sourceforge.net/projects/fss) - Self-described as, “File System Saint is a lightweight host-based intrusion detection system with primary focus on speed and ease of use.”

Snort (www.snort.org) Self-described as “Snort® is an open source network intrusion prevention and detection system utilizing a rule-driven language, which combines the benefits of signature, protocol and anomaly based inspection methods. With millions of downloads to date, Snort is the most widely deployed intrusion detection and prevention technology worldwide and has become the de facto standard for the industry.”

Commercial Intrusion Detection Systems

If you are looking for Commercial Intrusion Detection Systems, here are a few of these as well:

Tripwire
http://www.tripwire.com

Touch Technology Inc (POLYCENTER Security Intrusion Detector)
Http://www.ttinet.com

Internet Security Systems (Real Secure Server Sensor)
http://www.iss.net

eEye Digital Security (SecureIIS Web Server Protection)
http://www.eeye.com